Executive Management

Mr. Hastings has an 18-year career as a CEO/President including 30+ acquisitions in both the public and private markets. He has served as CEO of RhythmOne (LSE AIM: RTHM), CEO of Perk (TSX: PER), President of Cyberplex, CEO of Tsavo Media, and CEO of GBG (sold to NYSE: MMM) through his career in leadership positions in software and internet companies. He was named to Canada’s Top 40 Under 40 for 2009, is a CPA and a graduate of Wilfrid Laurier University.

Ms. Norris has over 30 years of financial leadership experience and most recently held the position as CFO and COO of SSIMWAVE Inc., which was acquired by IMAX Corporation in September 2022. She has held prior CFO roles at technology start-up and scale-up companies including InvestorCOM, as well as Communitech, an industry led innovation center. With previous financial leadership roles at Humpty Dumpty Snack Foods and Dare Foods, her experience also includes both public and large privately held companies. She has served on numerous not-for-profit boards in the Kitchener-Waterloo community. Ms. Norris holds a CPA, CA designation and a BBA from Wilfrid Laurier University.

Mr. Ferrell has more than 10 years’ experience in executive roles with digital technology companies and 25 years’ experience advising private and public companies in the technology space in the areas of finance, operations, M&A and tax. Prior to co-founding Federated Foundry, acting as COO, he was President of System1 Canada and President of System1’s (NYSE:SST) Publishing and Agency operations. Prior to that he was President and co-founder of Qool Media, a performance publisher and marketing agency which was acquired by System1 in March 2017. He also currently serves on several boards and advisory committees of both public and private companies.

Mr. Collins has more than 15 years’ experience in executive roles with technology companies and 20 years of experience managing private and public companies with extensive financial, strategic, operational and transaction experience in software, technology, and digital media industries. He co-founded Federated Foundry, acting as CFO and is also the current CFO of Crucial Interactive Holdings Inc. (“CIHI”). Prior to that, he served as CEO and COO of CIHI and has served as CFO of publicly traded companies, such as, Perk Inc. (TSX: PER) and Cyberplex (TSX:CX). Jeff is also a CPA and a graduate of Wilfrid Laurier University.

Ms. Bains is an accomplished Human Resources professional with more than 20 years of experience in a wide range of industries including financial services, payments, technology, and renewable energy. An ambassador of culture with a passion for employee engagement, Ms. Bains has led the development of global Human Resources strategies that have driven an increase in engagement, inclusion and innovation. Ms. Bains holds an Honours, Bachelor of Science degree from the University of Toronto, Human Resource Management Certification from Humber College, and Executive Women in Leadership Certification from Cornell University. Ms. Bains also holds both the CHRP & CHRL designations.

Ms. Hastings has been advising both public and private companies on M&A, financing transactions and general corporate matters for over 10 years. She has previously served as General Counsel to each of Perk Inc. (TSX: PER) and RhythmOne plc (LSE AIM: RTHM). She played a critical role in guiding Perk through a reverse take-over transaction and listing on the Toronto Stock Exchange in 2015, several M&A transactions and an eventual sale to RhythmOne plc (LSE AIM:RTHM) in 2017. At RhythmOne, she led several corporate development initiatives, including the company’s acquisition of Yume, Inc. (NYSE: YUME). Ms. Hastings has recently served as Legal Advisor to a number of Ad Tech companies, including, TextNow, Inc., Beachfront Media, LLC and Snapsort Inc. She earned her LL.B. from University of Windsor and B.A. from Columbia University.